JOSEPH SEIF // director + DP
Joseph Seif is a Los Angeles and San Francisco-based director of photography, photographer, and composer. With over 15 years of commercial cinematography and photography experience, he has captured advertising and promotional campaigns for the likes of Levi's, Mercedes-Benz, Microsoft, Virgin Orbit, Chase, Workday, Salesforce, National Geographic Expeditions, Visa, Airbnb, Google, Sting, Metallica and many other high-profile clients.
While attending the Global Cinematography Institute in Los Angeles, Joseph trained under legendary directors of photography Vilmos Zsigmond, ASC and Yuri Neyman, ASC. His narrative and television credits include Ground Control, A Day, Henry Miller: Prophet of Desire (TV documentary), The Auditor, Lost Love, and Rebel in Rising. His second feature film, Tellers, was theatrically released in June 2019 via Blue Means Pregnant Films, and several of the short films he has photographed have been featured on the international festival circuit. His advertising cinematography work has won two Silver Awards at the 2020 American Advertising Awards, and his recent collaborations have won multiple international awards such as "Best Short Film" at the Hollywood Film Competition and "Best Story" at the London Fashion Film Festival. Joseph's fine art photography book ONWARD was recently published by Truly Books and can be found in select bookstores such as at the Leica Gallery LA, William Stout Books, Hennessey + Ingalls, and Skylight Books. A collection of personal images taken over the course of 12 years, the book documents the photographic journey that has taken him all over the world and ultimately led to his cinematography career in San Francisco, Hollywood and beyond.
Joseph is an experienced open-water SCUBA diver and has most recently used his underwater cinematography skills to film a commercial project with athletes from the USA Olympic swim team. In December 2022, he traveled to Antarctica to photograph an assignment for National Geographic Expeditions.
Gitaa - Sweet Like Summer (DP)
Lo Sai - Fashion Film
Levi’s - Engineered Jeans Global Campaign (DP)